Branding & Identity
A look from the 90s . . . the 1890s
Lost Texas Roads is a website dedicated to the history of Texas east of Bexar county. An earthen palette was selected that mirrors the environment of the area. Fonts and art were selected that supported the theme, and maximized readability. The logo font was inspired by type that was fashionable in the late 1800s and the site's seal is unmistakably Texas.
Techniques from another time
Printed materials designed for Lost Texas Roads have been designed to mirror the combination of old and new found on the website. The process was started with hand drawn illustrations and the finished product has the character of an inked engraving. Foiled accents add a modern touch.
Lost Texas Roads is a collection of compelling narratives, and it is critical that the accompanying art contributes to the stories in a meaningful way. Copyrights concerns and a lack of contemporaneous images create the need for original art. By using design elements from public records mixed with modern design techniques a considerable body of art has been created to engage audiences.